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The GUG

The Gesellschaft für Unternehmensgeschichte (GUG) (Business History Society) is an international renowned institution for the support and promotion of scientific business history research.

Events

28
JUN
2024

14. Arbeitskreissitzung Marketinggeschichte

Thema: «Werbung und Energiesparen. Marketing als Verbrauchererziehung»
Tagungsort: Technoseum, ...

Science & Education

In order to arrive a deeper understanding of the economy and enterprises, the GUG offers a number of different tools and forums for pupils, students and academics.