The 13th meeting of the study group marketing history in cooperation with the study group transportation history of the Gesellschaft für Technikgeschichte was hosted by the Rhein-Main-Verkehrsbund in their premises in the House of Logistics and Mobility in Frankfurt am Main on the 24th of June.

«Transformation of transportation. Marketing for mobility and transportation systems» was the topic of the joint meeting from both study groups. The speakers presented different marketing approaches in the context of varying transformations of transportation. Zofia Durda started the meeting with a talk about the usage and deployment of promotional items at the gas stations of the petroleum company Gasolin during the 1950s and 1960s. Johannes Baumeister followed up with a presentation of the motor vehicle policy of the Deutsche-Reichsbahn-Gesellschaft during the interwar period and their aspirations to maintain a monopoly on the passenger and freight traffic. After that, Christian Henrich-Franke and Veit Damm provided an overview on the development of marketing for traffic information systems from the political and media marketing in the 1960s to economic driven marketing for infotainment-systems in the present. Borislav Bjelicic concluded the meeting with a speech about the development of the DVB Bank (Deutsche Verkehrs-Bank) from being the main bank for the Reichsbahn to becoming a specialised bank for the global financing of transportation systems.

You can find the program and a detailed report (in German) below in the download section.