Members: 69 (as of 2022).
Becoming a member:
Chair:
Prof. Dr. Christian Kleinschmidt, Philipps University Marburg, chairman
Apl. Prof. Dr. Ingo Köhler, Georg August University Göttingen
Prof. Dr. Christian Kleinschmidt, Philipps University Marburg, chairman
Apl. Prof. Dr. Ingo Köhler, Georg August University Göttingen
If you are interested in participating in the marketing history study group, please contact the office.
Next event: 14th meeting of the marketing history study group
The 14th meeting of the Marketing History Study Group is taking place at the Technoseum in Mannheim on 28 June 2024 on the topic of "Advertising and energy saving. Marketing as consumer education".
Price shocks and shortage scenarios not only characterise current debates on the energy sector, but have been a recurring phenomenon throughout the 20th century. There are different approaches to overcoming such "energy crises" among the economic, corporate and political players involved. Strengthening energy saving is and has been a central element of crisis management, whether formulated as an appeal to consumers or enforced by regulation. From a historical perspective, energy policy is also closely related to questions of appropriate communication, addressing consumers and communicating savings targets with the help of advertising, marketing and public relations.
As part of the conference of the Marketing History Working Group, we are interested in the question of who implemented, communicated and advertised energy-saving measures under which economic and political conditions and with which means and strategies. This concerns questions of public and private sector advertising and marketing strategies, organisation and financing as well as content, language, media and aesthetic design. In addition, the underlying ideas of consumer education in the course of time can be problematised. This involves both German (Federal Republic, GDR) and international advertising measures and campaigns by various players (states, companies, associations) throughout the 20th century.
Price shocks and shortage scenarios not only characterise current debates on the energy sector, but have been a recurring phenomenon throughout the 20th century. There are different approaches to overcoming such "energy crises" among the economic, corporate and political players involved. Strengthening energy saving is and has been a central element of crisis management, whether formulated as an appeal to consumers or enforced by regulation. From a historical perspective, energy policy is also closely related to questions of appropriate communication, addressing consumers and communicating savings targets with the help of advertising, marketing and public relations.
As part of the conference of the Marketing History Working Group, we are interested in the question of who implemented, communicated and advertised energy-saving measures under which economic and political conditions and with which means and strategies. This concerns questions of public and private sector advertising and marketing strategies, organisation and financing as well as content, language, media and aesthetic design. In addition, the underlying ideas of consumer education in the course of time can be problematised. This involves both German (Federal Republic, GDR) and international advertising measures and campaigns by various players (states, companies, associations) throughout the 20th century.
Review: Meeting of the Study group for marketing history 2022
The 13th meeting of the study group marketing history in cooperation with the study group transportation history of the Gesellschaft für Technikgeschichte was hosted by the Rhein-Main-Verkehrsbund in their premises in the House of Logistics and Mobility in Frankfurt am Main on the 24th of June.
«Transformation of transportation. Marketing for mobility and transportation systems» was the topic of the joint meeting from both study groups. The speakers presented different marketing approaches in the context of varying transformations of transportation. Zofia Durda started the meeting with a talk about the usage and deployment of promotional items at the gas stations of the petroleum company Gasolin during the 1950s and 1960s. Johannes Baumeister followed up with a presentation of the motor vehicle policy of the Deutsche-Reichsbahn-Gesellschaft during the interwar period and their aspirations to maintain a monopoly on the passenger and freight traffic. After that, Christian Henrich-Franke and Veit Damm provided an overview on the development of marketing for traffic information systems from the political and media marketing in the 1960s to economic driven marketing for infotainment-systems in the present. Borislav Bjelicic concluded the meeting with a speech about the development of the DVB Bank (Deutsche Verkehrs-Bank) from being the main bank for the Reichsbahn to becoming a specialised bank for the global financing of transportation systems.
You can find the program and a detailed report (in German) below in the download section.
«Transformation of transportation. Marketing for mobility and transportation systems» was the topic of the joint meeting from both study groups. The speakers presented different marketing approaches in the context of varying transformations of transportation. Zofia Durda started the meeting with a talk about the usage and deployment of promotional items at the gas stations of the petroleum company Gasolin during the 1950s and 1960s. Johannes Baumeister followed up with a presentation of the motor vehicle policy of the Deutsche-Reichsbahn-Gesellschaft during the interwar period and their aspirations to maintain a monopoly on the passenger and freight traffic. After that, Christian Henrich-Franke and Veit Damm provided an overview on the development of marketing for traffic information systems from the political and media marketing in the 1960s to economic driven marketing for infotainment-systems in the present. Borislav Bjelicic concluded the meeting with a speech about the development of the DVB Bank (Deutsche Verkehrs-Bank) from being the main bank for the Reichsbahn to becoming a specialised bank for the global financing of transportation systems.
You can find the program and a detailed report (in German) below in the download section.
Impressions
Review and Download
2022
13th meeting of the study group marketing history
24 June 2022
«Transformation of transportation. Marketing for mobility and transportation systems»
24 June 2022
«Transformation of transportation. Marketing for mobility and transportation systems»
2019
12th meeting of the study group marketing history
29 November 2019
«New media – new marketing?» The influence of digitization and new communication methods on marketing»
29 November 2019
«New media – new marketing?» The influence of digitization and new communication methods on marketing»
2018
11th meeting of the study group marketing history
26 and 27 April 2018
«Marketing strategies in a historical perspective»
26 and 27 April 2018
«Marketing strategies in a historical perspective»
2017
10th meeting of the study group marketing history
12 may 2017
«Marktforschung und Konsumgütermarketing im 20. Jahrhundert»
12 may 2017
«Marktforschung und Konsumgütermarketing im 20. Jahrhundert»
2015
9th meeting of the study group marketing history
6 November 2015
«Markenschutz und Markenrechtsverletzungen in historischer Perspektive»
6 November 2015
«Markenschutz und Markenrechtsverletzungen in historischer Perspektive»
2014
8th meeting of the study group marketing history
24 October 2014
«Ethnik Marketing und Interkulturelles Marketing in historischer Perspektive»
24 October 2014
«Ethnik Marketing und Interkulturelles Marketing in historischer Perspektive»
2013
Workshop of the study group marketing history and banking and insurance history
19 and 20 September 2013
In cooperation with Finanzgruppe Wissenschaftsförderung
«Marketingstrategien der Finanzwirtschaft seit dem 20. Jahrhundert»
19 and 20 September 2013
In cooperation with Finanzgruppe Wissenschaftsförderung
«Marketingstrategien der Finanzwirtschaft seit dem 20. Jahrhundert»
2012
6th meeting of the study group marketing history
23 March 2012
«Pharma-Marketing: Erkundungen zwischen Unternehmens- und Medizingeschichte»
23 March 2012
«Pharma-Marketing: Erkundungen zwischen Unternehmens- und Medizingeschichte»
2011
5th meeting of the study group marketing history
25 February 2011
«Internationale Marketingstrategien nach 1945»
25 February 2011
«Internationale Marketingstrategien nach 1945»
2010
4th meeting of the study group marketing history
26 February 2010
«Medien, Marketing und Medienmarketing»
26 February 2010
«Medien, Marketing und Medienmarketing»
2009
3rd meeting of the study group marketing history
27 March 2009
«Märkte und Markenwerte»
27 March 2009
«Märkte und Markenwerte»
2008
2nd meeting of the study group marketing history
22 February
«Marketingwissenschaft und Unternehmensstrategien»
22 February
«Marketingwissenschaft und Unternehmensstrategien»
2007
1st constitutive meeting of the study group marketing history
16 February 2007
«Gestaltung des Arbeitskreises»
16 February 2007
«Gestaltung des Arbeitskreises»
Literature reference
Literature reference:
In May 2007, Campus Verlag published the volume "Marketinggeschichte" edited by Hartmut Berghoff.
You can see a list of the contents here.
In May 2007, Campus Verlag published the volume "Marketinggeschichte" edited by Hartmut Berghoff.
You can see a list of the contents here.