Workshop History Communication

© Volkswagen Aktiengesellschaft
As there often is no sharp distinction made between the terms “History Marketing” and “History Communication”, the workshop intends to provide more clarity. We understand “History Communication” as follows:
History Communication means the communication of an enterprise’s history with all its facets. In doing so, History Communication is subject to the tensions between entrepreneurial interests, the expectations of stakeholders, and the public. The basis of communication must be thorough historical research that is in accordance with academic standards.

History Communication is not concerned with the use of individual historical facts for the promotion of products (History Marketing), but with processes of gaining historical insights (archives, research, etc.), with the application of results (publications, multi-media presentations, etc.), and the specific means of communication (books, apps, intranet, etc.). The workshop invites experts to lecture on theoretical and historical topics. Participants discuss themes of common interest, drawing on their shared work experience. As this means that sensitive information is conveyed during the workshop, and in order to preserve the study atmosphere during meetings, participation is usually limited to 15 persons from member firms of the GUG.
The workshop is chaired by Dr. Martin Gebhardt (adidas AG) and Dr. Andrea Schneider-Braunberger (GUG). It takes place twice a year.
So far, sessions were held on the premises of Siemens MedMuseum, Kurtz-Ersa Group, Gerolsteiner Brunnen GmbH & Co. KG, adidas AG, Nuremeberg toys trade fair, FC Bayern Erlebniswelt, and Alfred Kärcher GmbH & Co. KG.

The next session will deal with the issue "Sustainability". If you are interested in the workshop, please contact Dr. Andrea H. Schneider-Braunberger